Full-Stack Brand Launch Under Emergency
When DaBird's storefront was suspended mid-campaign with no warning, we rebuilt everything from zero — new Shopify store, pixel infrastructure, creatives, and live Meta campaigns — in under 4 days, turning a crisis into a growth foundation.
- Timeline
- Under 4 days
- Outcome
- 0 → fully live on Shopify
- Headline result
- 400% improvement in content delivery & reach
The challenge
DaBird's Squarespace store was abruptly suspended mid-campaign — no warning, no orders, no pixel history, no brand infrastructure. With an active campaign window already running, the entire tech stack, storefront, and paid media setup had to be rebuilt simultaneously from scratch.
Our approach
Executed a full parallel rebuild under live campaign pressure: a custom Shopify store designed and launched in under 4 days, complete Meta campaign architecture built from audience research through ad setup, the pixel reconstructed with verified conversion events, end-to-end creative production including reels, static ads, and product-led UGC, plus an organic content strategy across all three platforms — roadmap, ideation, and execution all handled in-house by SOL Advisers.
Measurable impact
Through our partnership with DaBird, we achieved significant improvements across multiple key performance indicators. These results demonstrate the transformative impact of our solutions:
- 100% store rebuild — Squarespace to custom Shopify in under 4 days
- Grew from 0% to full order velocity on the new storefront
- ~100% increase in paid reach vs. the previous campaign baseline
- Meta Pixel rebuilt with full conversion event tracking restored
- End-to-end creative production: reels, static ads, UGC direction
- Organic growth across Instagram, Facebook & TikTok from the ground up